Medicelles

Readerr’s Digest CASE STUDY: READER’S DIGEST Reader’s Digest: A Background Reader’s Digest Association, Inc. is a private company dealing with the publishing and distribution of magazines, books, recorded music, home video packages, TV movies and general- and special-interest materials. Various distribution channels include direct mail, display marketing, direct responsive televisions, catalos, retail and the Internet. Its major publication is the Reader’s Digest, the w

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Readerr’s Digest